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<h1>Interested in Carrying MoriCat?</h1>

Interested in Carrying MoriCat?

We're a science-informed cat lifestyle brand that cares about cats as much as you do — and we want to grow with you. Try us on consignment, no pressure, just happy cats.

The Opportunity

  • 8.5 million cats in Canada — roughly 1 in 3 households, making cats the 2nd largest pet group and a serious retail opportunity.

  • Loyal, research-driven shoppers — cat owners spend consistently, seek out quality, and keep coming back to stores that earn their trust.

  • Underserved market — most cat products are generic, dog-adapted, or built for looks over function. Cat owners know it and are frustrated by it.

What We Offer

Original designs, hand-felted in small batches using 70S merino wool — significantly finer than what you'll find in most pet products. Cats love them because they absorb scent and mimic prey texture in a way synthetic toys simply can't.

How Consignment Works

  1. We do our homework — Before sending anything, we take a look at your store and customer base and handpick 2–3 sample products that make the most sense for you.
  2. Select your range — You choose up to 2 product types and 3 styles per product (max 3 units per style). We confirm the details together.
  3. Sign & receive — Both parties sign a simple consignment agreement, and we ship directly to your store.
  4. Decide at 30 days — Convert to wholesale, or we collect the remaining stock. No fees, no awkward conversations.

Who This Is For

  • Pet boutiques

    Independent stores where curation matters, customers notice quality, and your shelves tell a story.

  • Gift shops

    Modular collars and wool toys are proven gift purchases, especially in tourist-facing or high-foot-traffic spots.

  • Cat-related Stores

    Cat cafés, grooming studios, pet photographers. If cats are part of your world, we probably have something for you.

Why MoriCat

  • Market-tested, not guesswork
    Every product goes through 4–5 rounds of in-person market testing before it reaches a retail partner. We know what moves — because we've watched it move.
  • Quality customers notice immediately
    From materials to packaging, it shows. Partners consistently tell us customers pick it up, comment on it, and come back for it.
  • Science-backed and vet-reviewed
    Our products are developed around feline behaviour research and reviewed by professionals with veterinary backgrounds. Not marketing fluff — actual science.
  • We show up for you in-store
    Partners receive product flyers, giveaway cards, digital assets, and branded sticker notes — ready to use from day one. One of our current partners told us the marketing support alone made the decision easy.

FAQ

Is there any upfront cost?

None. Consignment means you only pay for what sells. After 30 days, you decide whether to move to wholesale or wind it down cleanly.

How much product do I need to carry?

During consignment, you choose up to 2 product types, 3 styles per product, and a maximum of 3 units per style — a small footprint that won't take over your floor. If you move to wholesale, minimum order requirements apply, but they're straightforward to meet.

What are the margins? 

Around 40-50%. We price to make sure retail partners earn a healthy margin. Specifics are worked out during onboarding based on your setup.

Will another store nearby carry the same products?

We protect your territory. In smaller cities, we work with one partner only. In mid-size cities like Kingston, we place two partners in distinct areas — one tourist-facing, one community-embedded — so they're not competing. In larger cities like Edmonton and Calgary, we cap at three locations with minimum distance between them. Your investment is protected.

What if the products don't sell? 

We collect the remaining stock at the 30-day mark. No fees, no awkward conversations — we mean it.

What marketing support is included?

Product flyers, giveaway cards, digital assets, and branded sticker notes — all ready to use the day your stock arrives.

Let's See If We're a Good Fit

Tell Let's See If We're a Good Fitus a little about your store and we'll be in touch within 2 business days. Prefer email? Reach us at infoinfo@moricat.com — we're friendly, we promise.

Send us a message!

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